About Us

We exist to create a world where everyone can define and express their own unique happy.

We created customizable disc bound planners, notebooks, and journals to help you get organized. Chase your goals and plan a life you love!

What We Offer

Happy planner

Our customizable disc bound planning system encourages creativity!
Happy Notes

Jot down ideas, make to-do lists, and record your everyday thoughts.
Happy Journal

Get your journaling process going with prompts to guide your way!
Happy memory keeping

Treasure memories for years to come with a keepsake journal.
Happy Stickers

Make planning fun and tap into your creative side with stickers.
Happy home

Creative minds make inspiring spaces with our assortment of wallpapers and decals.
Happy Crafts

Spread positivity through art with ourcollection of DIY craft kits!
Work + Life

Our elevated line designed for the working professional.

View Our Products

Our History

FIND HAPPINESS IN THE JOURNEY

It all started at a baseball game in 1998.

Our co-founding mother-daughter duo had a BIG idea—to create unique stickers designed specifically for scrapbooking. And so, me & my BIG ideas was born! We launched our successful Happy Planner product line in 2015. With the growing support from our community over the years, we expanded into new categories, launched collaborations with talented artists, and began an exciting partnership with Disney.

We continue to bring happiness to new places. In 2021 we became Happy Brands. Our goal: to build our heritage as a lifestyle brand while still honoring the vision of our co-founders. Stay creative and always seek new avenues.

1998

The beginning of me & my BIG ideas

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2015

Launch of The Happy Planner

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2017

The Happy Planner expands with new products

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2020

New collaborations and a partnership with Disney

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2021

Our story continues as Happy Brands

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Our Retail Partners

Causes

MAKING A DIFFERENCE IN THE CLASSROOM
Happy Brands is proud to partner with the education nonprofit DonorsChoose. DonorsChoose connects public school teachers seeking classroom resources with donors who want to help.

Check out the projects we’re funding and see how you can help!
Native American Heritage Month

“Thank you so much for your generous donation! I am so excited to share these craft supplies with our Indigenous youth.” 

- Ms. Arthur
Hispanic Heritage Month

“Thank you for funding our project. Our students are so excited to create these bracelets, for Hispanic Heritage Month.” 

- Ms. Fiori
Black History Month

“My students will have the resources they need to be successful with their Black History Month project.”

- Dr. Hunter
Affiliates Program
SHARE MORE. EARN MORE.

Become a Happy Planner Affiliate and earn while doing what you love! Spread the word on new launches and get commission on every product sale. 

Apply, share and post, and get paid!

Become an Affiliate
Ambassador Program
CALLING ALL INFLUENCERS

HP Ambassador is an ongoing influencer programwhere Happy Planner enthusiasts can opt in and share Happy Planner with their audiences.

Apply at any time for an opportunity to participate and spread the word of new launches and special campaigns!

Apply Here
Careers
DO WHAT YOU LOVE

At Happy Brands, we believe that creativity blooms in collaborative environments. Across every department, our mission is to create products that encourage others to accomplish goals andfind what makes them happy.

Check out open opportunities!

Join Our Team